Sometimes, because conversion optimization includes the term “optimization,” it can be confused with other disciplines such as PPC and SEO, which is the set of techniques that seek to increase positions in the search results of search engines such as Google, with the aim of visitors to the web.But conversion optimization has a different purpose. It is the set of techniques that aim to increase sales, leads, or any conversion. It focuses on achieving an optimal conversion rate. Among the various definitions that exist and try to explain conversion optimization, many people agree that this discipline seeks to get more actions from users that generate income from the same number of visitors. In this blog, you will learn the basic steps to get started results on Conversion Rate Optimization. They are 5 in number, and these are foundational steps you need to see the results you truly desire.
The 5 Steps of Conversion Rate Optimization
Step 1 - Make a Global analysis of website performance to optimize conversion.
The analyst will provide us with data relevant to web traffic to define the critical points in the navigation to establish which areas of the web we should focus our attention on.For example, we can define vanishing points;
Step 2 - Analyze possible improvements in the writing of the content
Step 3 - Define objectives and establish hypotheses for improving the website.
Examples of hypotheses
These types of experiments also provide us with knowledge of our business, business intelligence because they make us better understand the needs of our users. We can apply A / B tests on the home page, the product pages, the contact page, and the landing pages designed to capture records. In these experiments, we will test the hypotheses formulated above.
Step 4 - Define the changes to make
Step 5 - Measure the results obtained.
It is a job that requires a lot of patience, and in some cases, it can be somewhat tedious due to the amount of data and aspects that must be analyzed and taken into account. But I assure you that if you take it easy and improve all the conversion processes of your website seriously, you will obtain benefits in your results in the long run.For more info visit our website pareto analysis.